"A Gift to Marketers Everywhere
...to Thank You For
Friend and Associate,
You inspire me.
You really do.
It's so nice to
see the goodness "ooze" out of you, and hopefully infect
those around you -- like it has me.
And I'm so
grateful for all you do. And to thank you,
I've had my tech-guys set-up this website to deliver a
"gift" that will really bless your life.
And here it
Have you ever
wanted to sit down with a top-flight copywriting, look over
their shoulder, and watch them conduct an extensive headline
Well... about 3
years ago, I used Camtasia to record myself doing just
that... and over two hours later I stopped recording.
It was the
headline brainstorming session of the century -- and I would
like to share it with you. A real, live headline
brainstorming session for a real, live, cash-paying client.
The headline I
went with ended-up beating my clients old control... and
they mailed my control to hundreds of thousands of names.
My point is:
This is NOT Just
Any Headline Brainstorming Session --
This is a Brainstorming Session
That Came-up with a Kick-Ass,
Control-Winning, Royalty Paying
... and that,
my friend, is really, really cool -- especially for you.
The mailer that
used this headline was mailed out to over 6 million names
over a 14 month period! So it's a real winner!
And now this
brainstorming session is yours to enjoy!
Now -- before
you dive in... please understand a few things:
the 150+ minutes and broke them into (mostly)
5-minute chunks of video.
will take some time to load -- and to watch. Plan on
a good 3 hours.
volume on these is REALLY, REALLY LOW. So
you'll need to CRANK your speakers to hear.
I were you -- I would try and set aside 3 hours and watch
them all in one sitting. I really think that's how
you'll get "the most" out of it.
Sit back and
observe the thinking process... ask yourself "why is he
doing that?" and then pause the video write down your
answer. Then play it some more... just absorbing and
Then... if you
wouldn't mind -- I would love to see your notes.
what you learned with me.
Email a copy of
your notes at
I promise to
read all the notes I get.
If you're serious about writing
killer copy that works... I know you'll love these
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